All things sales! 16 mini-lessons for startup founders

People say sales are like oxygen to businesses, and it’s no exaggeration. This particularly rings true for early-stage startups as with limited resources, they may need to go narrow and deep to talk to a small number of users interested in their product instead of reaching a big audience who don’t care about what they are providing. It’s where the role of sales comes to the fore.

This week’s editorial will feature some of the best sales practices and lessons to (hopefully) make your sales job easier. Scroll down for detail, and have a great week ahead!

All things sales! 16 mini-lessons for startup founders

Peter Levine – a serial technical founder and a board member of Github shares his view on how to build top-tier sales strategies apart from creating a great product.

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How we increased sales nearly 100% in one quarter

A proven track record of how Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, managed to double sales in one quarter. This case study is best suited for startups in the $1m-$10m ARR band. Read on to see how many boxes you can tick going through the checklist.

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15+ of the top sales & marketing mistakes SaaS startups make

Mistakes make you wiser, but you shouldn’t learn it the hard way. Here are the top 15 mistakes in sales to avoid, going from planning to hiring.

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Unearthing Sea Group’s alumni network

A visual chart to glance through how SEA Group’s alumni have gone far and wide to launch their business in different sectors.

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From YC: How to set up, hire and scale a growth strategy and team

Advice from 25 growth experts from top startups on when and how to build an ideal growth team and the best practices to accelerate growth over time.

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Happy reading!