People say sales are like oxygen to businesses, and it’s no exaggeration. This particularly rings true for early-stage startups as with limited resources, they may need to go narrow and deep to talk to a small number of users interested in their product instead of reaching a big audience who don’t care about what they are providing. It’s where the role of sales comes to the fore.
This week’s editorial will feature some of the best sales practices and lessons to (hopefully) make your sales job easier. Scroll down for detail, and have a great week ahead!
All things sales! 16 mini-lessons for startup founders
How we increased sales nearly 100% in one quarter
A proven track record of how Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, managed to double sales in one quarter. This case study is best suited for startups in the $1m-$10m ARR band. Read on to see how many boxes you can tick going through the checklist.
15+ of the top sales & marketing mistakes SaaS startups make
Unearthing Sea Group’s alumni network
From YC: How to set up, hire and scale a growth strategy and team